Happy World Water Day! Don't feel bad if you didn't know about it, I was clueless until this morning. World Water Day was established in 1993 by the United Nations General Assembly, and is celebrated every year on March 22nd. On this day countries around the world are invited to promote the conservation of water and the development of sustainable water resources and best use practices.
And how did I find out? Google.
Yes, I am the self-avowed Google Queen and info junkie, so of course by 9:00 this morning I was on the internet surfing for some little tidbit of info. But something was different -- I noticed that the Google logo had changed....
For those that have never noticed this phenomena, get a life and pay attention. They change their logo to match holidays, major events, and whatever's big going on in pop culture. If you click on one of these dressed up logos, it will take you to more info about that topic. Like today for example, which is why I know about World Water Day and you don't.
Try it for yourself. Live a little. Learn a lot.
Tuesday, March 22, 2005
Tuesday, March 15, 2005
Radiance - get the algae before it gets you!
Spring is slowly creeping across the country (too slow if you ask me) and pond-treating season is just around the corner.
To keep the ugly scuzzies (yes, that's a technical term) from taking over your ponds and lakes, start tossing in Radiance when water temps reach 60 degrees F, and continue every 2 weeks through the season.
Remember, this is a self-dispersing product so there's no application debacles involved. Just toss it in at one or two points in the water body and let it do its thing. We found that launching it out across the water from a bucket is the way to go. No equipment to screw with, no labor intensive spraying procedures -- a total no-brainer.
Here's a handy-dandy link to the Radiance web page and the spec label if you need more info.
To keep the ugly scuzzies (yes, that's a technical term) from taking over your ponds and lakes, start tossing in Radiance when water temps reach 60 degrees F, and continue every 2 weeks through the season.
Remember, this is a self-dispersing product so there's no application debacles involved. Just toss it in at one or two points in the water body and let it do its thing. We found that launching it out across the water from a bucket is the way to go. No equipment to screw with, no labor intensive spraying procedures -- a total no-brainer.
Here's a handy-dandy link to the Radiance web page and the spec label if you need more info.
Monday, March 14, 2005
Revolution SWDG is available and shipping ASAP
Just got the word that Revolution SWDG (spreadable water-dispersable granular) is in da house and ready to ship! All you folks who booked early and have been patiently awaiting its arrival will be receiving it momentarily.
Friday, March 11, 2005
Thursday, March 10, 2005
Revolution Resource CD now available!
Just got the new Revolution Resource CD in -- everything you ever wanted to know about Revolution in one handy-dandy place. The CD contains PDF files of all the current Revolution literature, as well as a cool little self-running PowerPoint show.
Want to know more about this new product but don't want a salesperson parking himself in your office? Then the PowerPoint presentation is just what your looking for. Chock full of info and animation, the fully narrated presentation will take you on the grand tour in about 10 minutes. Kick off your shoes, make a bowl of popcorn, and toss in CD at whatever time of day (or night)works for you.
For you immediate gratification types, you can download the 8-page brochure now.
Want to know more about this new product but don't want a salesperson parking himself in your office? Then the PowerPoint presentation is just what your looking for. Chock full of info and animation, the fully narrated presentation will take you on the grand tour in about 10 minutes. Kick off your shoes, make a bowl of popcorn, and toss in CD at whatever time of day (or night)works for you.
For you immediate gratification types, you can download the 8-page brochure now.
Friday, March 04, 2005
exposing the shameless hussies of surfactant marketing
See, this is why us marketing people get a bum rap.
A competitor's ad slid across my desk today. It's an illustration in the Feb issue of GCM (p33) showing where each of their products supposedly "targets" in the rootzone. (Last time I checked, surfactants don't carry rulers in their pockets to know how deep they are in the soil. So how do they know when to stop?)
Anyway, I checked against the original brochure they released at GCSAA 2004 using this same graphic, and dontcha know it, one of those little surfactant products moved! (See, I told you they don't know where they are in the soil!)
I'm guessing they thought this one was "targeted" too close to the new surface product, so they scooted it down a bit thinking nobody would notice. (I did.) C'mon guys, how tacky is that? It's because of stuff like this that everyone thinks marketers are a bunch of shady liars.
I prefer being honest. It's more of a challenge. :o)
A competitor's ad slid across my desk today. It's an illustration in the Feb issue of GCM (p33) showing where each of their products supposedly "targets" in the rootzone. (Last time I checked, surfactants don't carry rulers in their pockets to know how deep they are in the soil. So how do they know when to stop?)
Anyway, I checked against the original brochure they released at GCSAA 2004 using this same graphic, and dontcha know it, one of those little surfactant products moved! (See, I told you they don't know where they are in the soil!)
I'm guessing they thought this one was "targeted" too close to the new surface product, so they scooted it down a bit thinking nobody would notice. (I did.) C'mon guys, how tacky is that? It's because of stuff like this that everyone thinks marketers are a bunch of shady liars.
I prefer being honest. It's more of a challenge. :o)
Thursday, March 03, 2005
Entries in for 2005 Aquatrols Student Essay Contest
Midnight on Tuesday marked the close of this year's essay contest, and we have 6 ambitious college-bound students who have entered for the chance to win $2000 and $1000 respectively.
Wow, a 1-in-3 chance of winning some easy money for college this year! I'm really surprised that more people didn't take advantage of this, especially considering the cost of higher ed these days. If I was a parent, I think I'd be stuffing a pen in my kid's hand right quick!
Anyway, congratulations to the six that DID get off their duff and enter:
Sarah Shear of MA
Kelly Weston of CA
Amanda Miller of MI
Jaron Andrews of NM (runner-up prize winner last year!)
Tyler Dixon of KS
Tess Mengel of CA
Winners will be announced April 15th. Good luck guys!
Wow, a 1-in-3 chance of winning some easy money for college this year! I'm really surprised that more people didn't take advantage of this, especially considering the cost of higher ed these days. If I was a parent, I think I'd be stuffing a pen in my kid's hand right quick!
Anyway, congratulations to the six that DID get off their duff and enter:
Sarah Shear of MA
Kelly Weston of CA
Amanda Miller of MI
Jaron Andrews of NM (runner-up prize winner last year!)
Tyler Dixon of KS
Tess Mengel of CA
Winners will be announced April 15th. Good luck guys!
Tuesday, March 01, 2005
A Blog Is Born!
Ah, technology! Gotta love it.
Want to know what's going on at Aquatrols? Find it here first.
Got a question? -- have at it.
Want to know what's going on at Aquatrols? Find it here first.
Got a question? -- have at it.
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